A board member didn’t like the strategy. The CEO’s kid thought it wasn't funny. The brief changed. Or suddenly the cat campaign needs to be a dog campaign. At some twist or turn your best laid plans are going to fall apart. Doesn’t matter why. What matters is whether you picked an agency that you trust and, even better, like. You want people who can look at you when Rome is burning and smile because they’ve been there before, solved it before and know it’s all going to work out great.
It’s comforting. Crazy, but comforting.
That’s who we are.