We Think...

If you want people to follow you, first tell them where you’re going.

People see through empty promises. That makes brand campaigns tricky. When a customer says “Yes, nice ad, but what have you actually done for me lately?” you need to have an answer. This campaign has those answers. In a series of humorous and dramatic scenarios, Spectrum shows how common sense insights and advanced technology can combine to create powerful, simple solutions to everyday problems. Proving that it’s easier to stand for something when you actually stand for something.