The problem with getting a $5 mobile plan is you’re getting a $5 network, with $5 service and $5 support. And that’s no kind of deal at all. So when you’re launching the best deal in mobile it isn’t enough to just shout $29.99 from the rooftops a hundred times (which we do) you also need to show people exactly what they’re getting for that $29.99. And, in this case, that means showing them everything. This is hard hitting retail, done with charm. On your marks, get set, go.