First we examined Montecito’s existing brand identity system.
Then we established additional colors and gradients reflective of the central coast’s sunrises, sunsets and ocean cascades.
By pairing the gradients with photos of similar color, we establish a foundation for an evolved visual identity.
This gives us the ability to extend the system to marketing materials.
Using the elegance of Montecito’s mark, we created simple photo masks to highlight landmarks on the central coast.